Nalu

Brand & UI

Brand & Style Guide

A unified visual identity for NALU inspired by the calm movement of the ocean and a relaxed coastal lifestyle.

Coastal Elevated Soft Lifestyle
NALU

Logo

FULL WORDMARK

The logo is the keystone of your brand identity. It should always be presented with prominence and clarity.nnDepending on the application, the logo must always be positioned as a centred wordmark.nnThe flowing wave element has been introduced as a subtle brand accent, inspired by the calm movement of the ocean and the relaxed coastal lifestyle behind NALU. It adds softness, balance, and recognisable character to the identity while reinforcing the brand's beach-inspired direction.
APPLICATION ON MERCHANDISE: Rubber logo is preferred using the Taupe Beige colour for the wordmark and the Sand Beige colour of the wave. The backing colour is the Soft Ivory.
Logo

Logo Variations

On light colours, use the dark version of the logo and vice versa. Three approved colour versions are provided.

Original
ORIGINAL
Black & White (on white)
BLACK & WHITE (ON WHITE)
Reversed Black & White (on black)
REVERSED BLACK & WHITE (ON BLACK)

Logo Alignment & Clear Space

Care and consideration were used in creating the spacing and alignment of your logo.

Clear Space Rule

When placing additional elements around the logo, use the height of the N in the logo as the minimum clear space on all sides.

Minimum Size

Always ensure your logo is legible. If it becomes difficult to read it may be too large or small.

Colour Palette

Brand Colours

TAUPE BEIGE U2014 WORDMARK
Taupe Beige u2014 Wordmark
#756353
rgb(117, 99, 83)
cmyk(0%, 15%, 29%, 54%)
—
SAND BEIGE U2014 WAVE
Sand Beige u2014 Wave
#C9B08F
rgb(201, 176, 143)
cmyk(0%, 12%, 29%, 21%)
—
SOFT IVORY U2014 BACKGROUND
Soft Ivory u2014 Background
#F3EFEB
rgb(243, 239, 235)
cmyk(0%, 2%, 3%, 5%)
—

Extended / Neutral

NEAR BLACK U2014 REVERSED LOGO
Near Black u2014 reversed logo
#1E1E1E
rgb(30, 30, 30)
cmyk(0%, 0%, 0%, 88%)
—
WHITE U2014 CLEAN BACKGROUNDS
White u2014 clean backgrounds
#FFFFFF
rgb(255, 255, 255)
cmyk(0%, 0%, 0%, 0%)
—

ⓘ Pantone® matches are approximate. Nearest Pantone Coated (C) colour shown as a guide only. Always verify against physical Pantone swatch books before sending to print.

Typography

Brand Font u2014 all headings and body
Aa
Archivo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Thin 100 Logo Wordmark Display / Thin 100
Regular 400 Body / Sub 14u201316px / Regular 400
Semi Bold 600 Label / Caption 12u201313px / Semi Bold 600
Bold 700 Heading / Title 24u201348px / Bold 700
Fallback Font u2014 system substitute
Aa
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Fallback Used when Archivo is unavailable or cannot display certain characters All sizes / Regular

Logo Scaling

Always ensure your logo is legible and use your best judgment when scaling. If it becomes difficult to read it may be too large or small.

Logo scaling diagram

Application on Social Media

The logo should be applied with clarity and consistency across all social media platforms to maintain a strong and recognisable brand presence.nnThe centred wordmark and flowing wave accent create a soft, elevated, and instantly identifiable visual identity suited to both digital and lifestyle content.

Light & Dark Applications

LIGHT MODE
Aa
Primary Text
DARK MODE
Aa
Primary Text